Digital maturity model for CxO decisions

Context

Enterprise clients in financial services and healthcare across Asia Pacific. Their leaders were being asked to fund digital programmes without a clear picture of where they stood against peers, or what to fix first.

What we did

• Built a digital maturity model to benchmark each client across the capabilities that matter, and show the gap to where they need to be.
• Turned the model into fixed, priced offerings, so a client could buy a defined next step rather than an open-ended programme.
• Ran the conversations directly with client CxOs, tying each proposal to the return they would actually see.

How it ran

A consulting practice of 60+ people used the model as its common starting point, from first meeting to proposal.

What changed

• Clients got a clear starting point and a plan they could fund in steps.
• The practice beat its regional revenue targets, and sales had offerings it could sell without bespoke scoping each time.

Client names stay private. The work is real, and references are available on request.